About
A search practice for independently owned optometry practices, run from Austin, Texas
We do search work for independent optometry practices, one per town. Who does it and a few opinions that shape the work are below.
Who we are
Based in Austin, Texas
Optometry Marketing Company is operated and based in Austin, Texas. Our background is agency search work, including search and advertising accounts for 39 small businesses at a UK digital marketing agency, most of them owner-run businesses competing with larger chains in their own towns.
The people who do the ranking checks also write the pages and read the results every month; there is no sales layer in between. We are not optometrists, which is why an optometrist at the practice approves every page before it goes live.
Optometry is new for us; we have no eye care clients to show yet. The case study is from another field.
Email us at [email protected].
Why independents
Independent practices still do most of the eye exams
The Vision Council's Q4 2025 survey put more than 60 percent of exams at independent practices, and its Q1 2026 survey said they remain the main setting. In our October snapshot of 14 towns, local practice websites held most of the first-page web results for "eye doctor" in 13 of them. Which practice comes first depends on categories, services, doctor profiles, pages, reviews and plan directory listings that agree with the profile, and that is the work we do. We take practices owned by the people who work in them, one per town.
OpinionsSix, with the fact behind each
What we think, and why
List your vision plans on the insurance page in text.
In the Vision Council's 2024 study, 77 percent of adults rated in-network status important when choosing a provider, and 90 percent of Zocdoc's 2024 eye care patients chose an in-network provider. Plan names inside a logo image can't be searched.
Give each kind of visit its own page.
Google matches a search to a page. A single services page that covers eight visits matches none of them well.
Ask every patient for a review the same way, and offer nothing for it.
Google's review policy prohibits incentives and asking only happy patients, and the FTC's 2024 rule on reviews bans fake reviews and bought sentiment.
Reply to reviews without confirming anyone is a patient.
The HHS Office for Civil Rights settled with a provider in 2023 over review replies that disclosed patients' diagnoses and treatment. If the practice is a covered entity, HIPAA applies to its replies.
Give each doctor a Google profile.
Google's guidelines allow a profile for each practitioner who sees patients, titled with the doctor's own name. In the Vision Council's 2024 study, 28 percent of adults asked for a specific doctor.
A "free exam" offer is rarely worth the rules that come with it.
Florida requires a capital-letter statement of the right to refuse to pay, cancel payment or be reimbursed within 72 hours. The Texas Optometry Board's 2024 newsletter says optometrists may not advertise or give away free eyeglasses or contact lenses. California wants any purchase condition in the same ad.
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